What's HOT: Ecommerce Blogs

For years now the popularity of blogs has been growing expediently. They made a splash onto the public radar when the Drudge Report, a popular political blog, was the first to break the Monica Lewinsky sex scandal. Yes that’s right; arguably the most important story of the 90’s can be attributed to an internet blog.

Since then society has caught on. Whether it’s for a news organization, an advice column or even personal introspection, blogs can be found just about everywhere on the internet. So why has it taken so long for blogs to become standard functionality for Ecommerce websites?

That’s a great question! I am sure some e-tailers feel that blogs merely disrupt the convenience of shopping online. They may feel the consumer just wants to get in and get out with their product. For some industries and/or target markets that may be true. However, in an age of growing market saturation and immense competition, it is imperative for your website to improve its stickiness. The longer a consumer searches your site the better chance of conversation rates. Additionally, whether your blog is dedicated to your products or your company, the end result will always be increased brand awareness. If a consumer is enjoying spending time on your site, your brand will be at the forefront of their mind next time they need a similar product. Whether its urban clothing, luxury jewelry or baby products, blogs have been a major addition to building an identity as well as a grass roots fan club of loyal consumers for your website. Before they consider using search or price comparison engines, your site will be more likely to supercede that process.

Lastly, the addition of a blog on an ecommerce site improves its search engine optimization. All experienced e-tailers know that their organic search ratings can be the difference of millions of dollars. Search engine spiders look for information - not for sales, so the more information that appears on your website, specifically pertaining to your product, the more weight and relevance your site commands.

When a consumer types in one of your keywords on Google and your website is one of the first six results, you can thank your blog. Now that it HOT!